Product & Visual Designer

I design
made to
driven by

About

Photo of Alejandro Amaro Mendoza

Am I the right person for your project?
Let's find out.

I don't have a standard background, and honestly? That's my biggest asset. My design process is shaped by a life of constant reinvention. I learned resilience in Cuba, business strategy in Chile where I co-founded Somos Arte and built a community of 10,000+ people from scratch, and adaptability in France, where I moved for love and mastered a third language.

Why does this matter to you?
Because I don't look at a project and just see colors and typography. Thanks to my entrepreneurial roots, I see business goals, constraints, and user needs. I understand that a design isn't finished when it looks good in Figma it's finished when it works in the browser and converts for your business.

I bridge the gap between creative vision and technical reality. Whether it's coding a prototype, modeling in Blender, or defining a brand identity, I give purpose to every pixel.

That discipline holds at any scale. A poster system has to work the same whether it's on a bus shelter or a billboard; a brand guideline has to hold whether it's a business card or a landing page. I design for the constraint, not around it, which is also why I'm comfortable producing across formats: print, interface, motion, and video, not just one lane.

Skills

Design

UI Design UX Research Wireframing Prototyping Accessibility Illustration Digital Photomontage Visual Identity Design Systems Typography Motion Design Video Editing Audio Editing

Development

HTML / CSS Tailwind CSS Responsive Web Design WordPress Prestashop AI-Asisted Product Prototyping

Tools

Figma Adobe Illustrator Adobe Photoshop Adobe Lightroom Adobe Indesign Adobe Premiere After Effects Blender Audacity

Journey

From Cuba to Chile to France, each chapter shaped how I approach design today.

2026 – Present
Product & Visual Designer: Freelance
Building Audita11y and refining portfolio work while completing certification.
2026
Best Technical Achievement: Global Game Jam
Led 3D art and UI/UX for "Keep Breathing," an award-winning survival FPS built in 48 hours at Le Shadok, Strasbourg.
2024 – 2026
Web UX/UI Designer Certification: CCI Campus Alsace
Professional certification covering UX research, UI design, front-end development, and full-stack web development. BEDiZEN built as the capstone project.
2021
Relocation to France
Moved to Strasbourg. Mastered French as a third language. Pivoted career toward digital design and technology.
2019 – 2021
Co-founder: Somos Arte, Chile
Co-founded a creative community and events company. Built a 10,000+ audience from scratch through branding, social media, and event production.
2009 – 2013
3D Environment & Asset Designer: SIMPRO, Cuba
Modeled 3D environments for military training simulators (3ds Max → MODO). Recognized for R&D work: a vegetation animation fix and a projection redesign that solved shadow interference in an anti-aircraft simulator, proposed as a lower-cost alternative to early VR headsets.

Selected Work

Education

2024 – 2026

Web UX/UI Designer

CCI Campus Alsace, Strasbourg

Certified
2026

Best Technical Achievement

Global Game Jam: Le Shadok, Strasbourg

Let's talk

Have a project in mind? Let's discuss how I can help bring your vision to life.

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